Tuesday, June 22, 2010

Spurious seeds flood the Indian market


By Devinder Sharma
18 Jun 2010


The poor regulation and absence of strict punitive measures in the present seed law encourage spurious seed manufacturers and sellers to exploit farmers.

A few weeks back I was travelling in the Nimad region of Madhya Pradesh in central India. Nimad derives its name from the neem tree. As the region's name suggests, neem is the dominant tree in this area. What however strikes you is multiplicity of Bt cotton posters that adorn walls, trees, buses etc. You see them everywhere.
I saw posters and banners of some 20 different brands of Bt cotton seed. To name a few: Super Mallika, Atal, Jai Bt, Ankur 3028, Ganesh, Gabbar, Mallika Gold, Superman, Jaadu Bt cotton, and Obama. I wonder how the farmer makes the right kind of choice, of which seed brand to pick up. How many of them end up being duped, your guess is as good as mine.

Hybrid seed is a lucrative market. There was a time when close to 2,000 brands of hybrid seeds of cotton were being sold in Andhra Pradesh. Interestingly, at least one of the parents in most of these hybrids was common. I wonder how could so many different kinds of hybrids (and all with higher productivity) be developed with one parent being common. In other words, most of these popular brands were nothing but duplicates being sold under different names.

So if there was a brand of hybrid cotton seed named Laxmi someone brought another brand called Super Laxmi. Farmers have to use their sixth sense (if any) in selecting the more genuine ones from hundred of brands flooding the market.

The menace of multiple brands of hybrid seeds has now spread to the northern parts of the country. Uttar Pradesh, Haryana and Punjab are now faced with this problem. In all these States, hybrid seeds have flooded the market, mostly from Andhra Pradesh. Whether it is vegetable (which in any case is dominated by hybrids, with the UP, Haryana and Punjab governments providing subsidy on its cultivation), cotton or rice, what is being increasingly available in the market are only hybrid seeds.

In UP, a report in Dainik Jagran says the four main agricultural universities were provided with Rs 53 crore from the Rashtriya Krishi Vikas Yojna to develop locally adaptable hybrid seeds. But none of these universities have undertaken any such research project. Now don't ask, what happened to the Rs 53-crore (or Rs 530 million) allocated for the purpose. The average market price for hybrid seed that is available is Rs 200 per kg. Farmers have little choice but to go by the recommendation of the retailers selling the seed.

Quoting a State government report, the newspaper says that between 2006 and 2009, 40 private seed companies had made available 102 different kinds/brands of hybrid seeds to the agricultural universities for evaluation. Only 14 of these were made available for research in the second year of cultivation (since hybrids lose their hybrid vigour in the 2nd generation). It means that the hybrid seed sector is dominated by fly-by-night operators who make money from one year's sale, and than disappear probably to appear again with a new brand.
Not even one seed sample was drawn and sent for testing in any of the laboratories in UP.
That makes me wonder whether the kind of intense deliberations and engagement that a few of us (and that includes farmer organisations and NGOs) are involved in over the proposed Seed Bill will make any practical difference to the existing market realities? Is the Ministry of Agriculture even aware of the hanky-panky that goes unchecked in the name of improved seeds? And even if they are aware, do they care?
What is therefore urgently needed is a strict penalty clause with heavy penalties (and prison terms) in the proposed Seed Bill. Unless some of the guilty seed manufacturers and dealers are hauled up and given exemplary punishment, selling spurious seed will remain a flourishing business for all kinds of operators.
Well, knowing what the Prime Minister said: "Bhopals will happen, but the country has to progress," and that sends a message down the line, you should be prepared not to expect any meaningful change. After all, the more the seed samples are sold, the more it adds to the GDP calculations. Who cares for the aam kisan?

more interesting reads @www.d-sector.org

Wednesday, June 9, 2010

My words, it's still fun!


By Sudhirendar Sharma
05 Jun 2010


On the eve of the World Environment Day, Sudhirendar Sharma reminiscences personal account of environmental journalism of the past three decades. Self-critical and somewhat amusing, it unfolds many layers of what constitutes 'environment' and how indeed it has been perceived.

ppear before the advent of the next century under rising sea waters made interesting environmental story in the late 1970's. Three decades later, it's amusing that the island nation hasn't ceased to exist on the world map! Did I read too much into the doomsayers predictions or was the influence of Daniella Meadows and Lester Brown overwhelming? The cause-effect relationship of climate change sensationalism was over simplified, and may indeed be so even today!

If journalism is the 'first draft' of history - incomplete, momentary, and often inaccurately opinionated - then I have long been into it. During the past three decades, journalism for me has grown from being an obsession with byline to a passion for change. Unlike others of my genre, my first decade in it was lost in creating niche amidst a diversity of periodicals. From Youth Times to Mirror and from JS to Imprint, magazines of the bygone era had helped sustain my enthusiasm. Though most of these magazines may have ceased to exist, the generation of writers these nurtured are still in circulation.

Phrasing of ideas and articulation of news couldn't have been without a mix of influences, from individuals, institutions and published information. Place of residence too played a role then. Moving from a small town in the hills to the sprawling capital of the country brought dramatic change in my world view. Being one of the earliest to be ushered into the environment school at the prestigious Jawaharlal Nehru University had left an indomitable mark on me. It continues to reflect in bits and pieces ever since, the legacy of the erstwhile white elephant of higher education is hard to discount.

With access to exclusive literature from across the world at an arms distance at the university library, re-writing on emerging environmental issues came handy. The intricate interplay of forces governing changes in the human environment kept unfolding before me. If there was news, I had a nose for it! No wonder, when The Times of India had launched its 16-page weekly section called The Review in the early 1980's, I had a co-authored story 'One day it may rain acid' prominently displayed in it. The threat to the historic Taj Mahal by the controversial Mathura refinery was the backdrop to the story. Interestingly, both co-exist though the Taj may have taken some beating!

Reality Check
All said, I was one amongst scores of journalists who had covered the environment during early years without embracing the extremes. Barring few, most of the environmental writings of the 1980's were an exercise in scaring readers anyway. Even at the cost of being repetitive there was little let down in giving alarmist spin to the story - pesticides in food, pollutants in the air, hole in the ozone layer and so on. Environment had become a staple of most newspapers, with any average story stood ample chance of being published. No wonder, stories written in moronic fashion had started mushrooming, apparently written by those who didn't understand what they were writing about.

What competitive edge I had over those writers who were churning out environment stuff frequently? Did a degree in environmental science make any difference? I was in for a reality check as I was fast becoming skeptical of my own writings, as much of others. Without sounding apologetic, the crux of the matter instead was that we were reporting research over which we had little control. Unlike in the west, back home much of the derelict environment predictions were not being contested either by the readers or the editors. Yet, one could sense some kind of fatigue descending on the media.

In his response on my offer to write on environment for New Delhi, the magazine that didn't last long, the one and only Khushwant Singh had written: 'Environment doesn't sell.' It had left me dumbstruck! For a moment I was furious with his oneliner but had soon realised that the legendary Sardar had only showed me a mirror. Though not trained as a formal journalist, I had passion and commitment to sell environment stories against odds. I suspect there were several of my kind pushing each other for the limited column inches that were on offer in the print media.

Undoubtedly, the likes of me were unintentionally distanced from reality. Unlike Indira Gandhi who had opined that 'poverty was the greatest polluter' at the Stockholm Summit on Human Environment 1972, we were still writing about environment concerns of the west viz., acid rain, ozone depletion and so on. Does academic conditioning distance one from the ground truth? Hearing about the historic decision to shelve the hydroelectric project at the Silent Valley and the judicial position on the incredible Chipko Movement in the seminar halls had lent a helping hand in taking a detour from armchair environment journalism that I was glued to.

Green dilemma
The slopes were getting green, the idea of conserving water was reflected in the two majestic check dams in the Shivaliks. Those who were once struggling for cattle fodder had enough milk to spare for occasional visitors like me. The life for the Gujjars had gone through dramatic change, poverty had been shown the door in the Sukhomajri village. Perhaps my first convincing outing into the countryside, the village tucked upstream of Chandigath's picturesque Sukhana Lake had become my popular destination for many years to come ever since I had been to it during mid-1982.

With degrees in physics and philosophy, P R Mishra was rare amongst his contemporaries. In his inimitable style he had once quizzed me: have you been able to understand Sukhomajri?' Having seen protected hill slopes, an enthused village community and a couple of check dams filled to the brim, my response was in the affirmative. So amused was the man behind the project, which eventually launched the country's watershed programme, that he could not hold himself to say that he was yet to understand it! Years later, I now realise that getting to understand the dynamics of natural systems is one hell of a subject too big for a lifetime.

Between check dams and large dams, the gulf was treacherously wide. Were small dams an alternative to the big structures? Could power be generated without inundating large tracts of land? Sunderlal Bahuguna had his set of arguments cut out against then proposed Tehri Dam. With his distinct headgear, though in white, he was dubbed one of the earliest 'environment terrorists' of his time. Having started camping inside the submergence area of the dam, he had become toast of the media. I had teased him once: 'it will be an unbelievable headline the day you'll take 'jal samadhi'. That had brought curtains on our rather friendly relationship!

It was a shocking revelation that some of the best in the business of environment were conscious of their territorial jurisdictions. Often fighting for the same turf, they were found working at cross purposes to each other. The environmentalists were a divided lot with media playing its part in promoting one at the cost of the other. The legacy of 'divide and rule' had sustained itself. The work on the controversial Tehri dam was at high pace. It was evident that the dam will be built soon and the forlorn crusader of the bygone era will have to resign himself to history books. But will lessons ever get learnt from it?

It was hard to believe that in a country where the much-hyped Silent Valley hydroelectric project could be put to rest with the stroke of a pen, several hundred column inches of writing deploring the project were inadequate in repeating the feat in the case of the controversial Tehri Dam. 'The apolitical nature of social movements was up against the politics of development', I had argued in one of my articles. It wasn't a level playing field though, with odds tilted in favour of the powerful stakeholders. Opposition to several mega-projects were inconclusive, pulling activists into the convenient domain of service delivery for fighting poverty at the grassroots.

Alternate media
With hundreds of written stories on diverse environmental issues behind me, an opportunity for being part of the mainstream media was somewhat expected. A short stint at the India Today was a great learning experience. In addition to rubbing shoulders with some of the big names, how a handful of journalists decide what the majority must read had begun to unfold! I'd always wondered why a human interest story would get pushed to the 'back of the book' section at the cost of a story reporting on the inevitable ageing of a political supremo named Sitaram Kesari? That aligning with the powers-that-be was akin to being counted amongst the 'powerful' seemed the unwritten logic.

Raising grassroots concerns through an alternate media, on the lines of parallel cinema, seemed the order of the day. Building and nurturing a constituency was critical to sustaining newfound environment consciousness. The passion and drive were in plenty, and so was perhaps a committed readership but the requisite capital was nowhere in sight. The rights to re-publish The Ecologist, a well-known environment magazine from the UK, were secured without strings. However, getting it on to the newstands had remained an unfulfilled dream ever since.

Around this time, a young Nepalese journalist had walked into my one-room office. After years of serving the UN as a mediaperson, he was planning to launch an environment magazine from Kathmandu. That gentleman had learnt of my interests from the Ashoka Foundation, a US-based organisation that had bestowed fellowship on both of us for public service entrepreneurship. I had helped him in every possible way, giving vent to my unfulfilled ambitions in the process. Though we have stayed connected ever since, both Kanak Dixit and his brainchild Himal have continued to flourish.

I had to contend with what I could afford the best, edit and publish a Hindi language quarterly on environment and sustainable development. Named Vikalp, meaning alternative, the magazine had acquired a respectable readership in a short time. However, it didn't translate into desired number of subscriptions for meeting the production costs. With a handful of budding writers, we published it as long as we could take the toll of doing everything ourselves, from writing copy to organising pictures and from maintaining subscriptions to mailing copies. In hindsight, it may have been worth the cause had there been a method in that madness!

All said, it remains a milestone in environment literature and an experience worth sharing. It must however be said that an alternate media may indeed be a bad idea if it can not create a significant readership base to amplify voices to influence policies. The very notion of alternate media often has an ideological base with a mission. I have learnt it the hard way: those who are passionate about environment must not pursue active journalism and those who stand to do objective journalism must stay away from being passionate about the environment. Either way, it doesn't serve any purpose.

Getting focussed
It may seem that I had burnt myself on several fronts at the same time. But for me, environment journalism has been an evolving engagement, a process in which one was able to check on one's capabilities and capacities as new environmental challenges were tossed from time to time. If pollution and poverty were issues in the past, scarcity and survival were the current issues. However, in the pursuit for economic growth concerns for the environment were put on the back burner. Quite often it seemed that the good work of creating environmental awareness during the 1980's and 90's had been lost.

I was ready for new challenges unlike many who had sought to drift into 'business', the new window of opportunity in up-market journalism. My renewed commitment may have something to do with the birth of my son. Since he was born on the world environment day, many wondered if it reflected my commitment (or that of my better half) to the environment. It did, however, reflect lack of commitment for some of my erstwhile colleagues whose offsprings had missed dateline environment by few days on either side. Either they were sucked into the system or had chosen more lucrative career paths. Pure coincidence, I'd imagine!

But I knew there was a road ahead for me. The gigantism of development had started to surface yet again. We had a task at hand. Fresh affiliations and new associations were on the horizon as the country got ready to alter its geography by embarking on the ambitious task of linking its rivers, from north to south and from east to west. Water became the foci of my writings ever since. I had never stopped to think what a magical substance it is, with a special meaning for everyone. A new form of consciousness had started to dawn upon me. I had began my schooling yet again!

It was the return of the familiar debate on dams along with all pervasive discourse on water harvesting. Commodification and privatisation were components of market-driven hydrology. Growth engine is trying to consume everything in the process as social space gets usurped by a market economy of malls and multiplexes. Poverty no longer registered as in the past. The surging middle class was upset when it was reminded of that old blight. Poor had to be dispensed with for making space for special economic zones, even if it meant forcing many to commit suicide. A new culture of self-annihilation is upon us.

It will demand a journalism of a kind that will not only question the dubious processes but confront the invisible forces of self-destruction as well. I often enthuse myself with the famous one-liner from irresistible Sholay: Ab aayega mazaa! In many ways, it is fun to rearticulate and reposition oneself to confront a new situation. It indeed burns the creative calories in you, but the impact is immensely satisfying. With the democratisation of communication technologies, it is a fresh new game to confront the market forces that operate under the veil of democracy. Clearly, the rules of environment journalism are being rewritten!

more such articles @http://www.d-sector.org/article-det.asp?id=1270&idFor=1270

It's all about market!!


By Devinder Sharma
05 Jun 2010


World Environment Day celebrations get global publicity because these are mostly supported by companies engaged in selling green technologies.

Today is the World Environment Day. You know it already. Your newspaper has suddenly gone green. Some of them have even changed the colour of the headlines to green. Your TV channel is talking about those who made the difference. Many TV channels are digging out visual stuff from across the globe to show how much they care.

Schools and colleges have debates on the subject, and some even hold rallies. Most of the discussions are being sponsored by the corporate houses. Political leaders will plant saplings. You will be told 'each-one-plant-one'. If you escape planting a sapling, some NGOs will catch you to tell you to go for rainwater harvesting.

How could you then have missed it?

Of course we cannot protect our planet without the support and collaboration from one and all. Prime Minister will appeal the nation to join the movement to protect environment. All through the year, the government brings in policies that unabashedly destroy the environment. But on this 'auspicious' day, they make a resolve to save the environment. Somehow I get an impression that the government thinks its job is to plunder, and the task to save the environment is that of the people.

Not only the government, which operates through the Empowered Group of Ministers (EGoM), but almost all official bodies and agencies do the same. The other day the Indian Council of Agricultural Research (ICAR) organised a conference on biodiversity. At the fag end of the two-day conference they had a session on 'Role of farmers, NGOs, Civil Society in Biodiversity Conservation'. I was amused. To me it appears as if the task to save biodiversity is only that of the civil society and farmers. ICAR's job is to destroy biodiversity.

Similarly, the industry is allowed to pollute the rivers. They dump effluents into the rivers all through the year. Whether it is Ganga, Yamuna, Kaveri, and you name it, all Indian rivers are like open sewers. And on June 5, we do not mind launching programmes (and that for a day) inviting common people to join the effort in cleaning-up the rivers. Who are we befooling?

We launch programmes and project to create awareness about environment protection. The phrase they use is 'capacity building'. You will invariably see that the 'capacity building' exercise is always limited to the poor and marginalised. I wonder when will we begin 'capacity building' of bureaucrats, policy makers, politicians, journalists and the business and industrial leaders? The problem is not at the level of the ordinary citizen but among the people who matter. If the elite and the opinion leaders were to be sensitized, the economic and political discourse can change, and change for the better.

We are a great nation. All through the year we destroy the environment. In our misplaced emphasis on GDP, we plunder the natural resources. In the name of increasing crop yields we bring in technologies and products that sap the Earth and eventually kill farmers. In the name of development, we actually exploit, and exploit ruthlessly.

And then one day -- June 5 -- we want to give an impression as if everything has changed. The goalpost has shifted. As if we have learnt from our mistakes.

The next day, June 6, life is back as usual.

Why is that the world celebrates World Environment Day with such fervour? There are so many other international days marked, but why the excitement only for the World Environment Day? The answer is simple. The entire exercise is supported by companies engaged in selling green technologies. This is an opportunity for the $ 200 billion industry to showcase its hardware. No wonder, already leaders of the G-8 economies are talking of ushering in a Green Technology Revolution on the lines of Green Revolution.

Therefore, the reason why your favourite newspapers have gone green for a day, your TV channel has suddenly become conscious of environment, your policy makers are talking green is simply because of the power of money and advertisement. And you thought it had something to do with the changing conscious.

It's all about market, stupid !

Friday, June 4, 2010

Centre has ignored tribals, says former Commissioner of SCs & STs

By Gaurav Sharma

As blasts and attacks by Maoists are on the rise leading to anticipation of widespread operations by the government security forces, concerned citizens have begun to press for initiation of dialogue between the government and the anti-democracy radicals. Among many such voices, a prominent one is of Dr B D Sharma, Former Commissioner for Scheduled Castes and Scheduled Tribes, who feels that tribals suffer the most in the ongoing violence.

Talking to media in New Delhi's Press Club, a day after 41 para-military jawans and civilians were killed in a landmine blast triggered by Maoists in Chhattisgarh, Dr Sharma said that Centre can not shy away from its responsibility of ensuring welfare and protection of tribal people and therefore, it must make sincere efforts for dialogue with the Maoists.

Dr Sharma, who has long been working for the welfare of tribals, accused Union Government of abdicating its Constitutional responsibility by allowing the situation to degenerate from that of stray revolts in 1960s to 'warlike situation' at the moment.

Alleging that Centre is not committed to the cause of tribals, he said, "The Home Ministry always projects a position as if it is not in a principal position to guide the states in tackling the problems of tribals. How can this be? The executive power of a state extends to the Scheduled Areas subject to the provision of the Fifth schedule of Indian Constitution".

"It is unconstitutional if the government thinks that the problem of tribals is the matter of state and it can only assist the state governments", Dr Sharma added. He emphasized that government was largely unconcerned with the simmering discontent among tribals since the adoption of Indian Constitution.

Taking a swipe at Centre's perception that tribals are poor and they need development, Dr Sharma said, "Let it be known that tribal is not poor. He is deprived and disinherited in his own domain. The have had unbroken history of broken promises".

Highlighting the loopholes and inefficiency in Forest Rights Act, Dr Sharma said, "No step has been taken to implement this act which makes a tribal the owner of minor forest produce."

Dr Sharma, who was named by Maoist as one of the possible mediators between them and the Government of India, said that current situation is witnessing a virtual collapse of the regime for the tribal people.

He was of the opinion that tribal areas have been excluded from the general administration which is oppressive and discriminatory in nature. "Tribals are being exploited and suppressed by uses and abuses of land acquisition and public order", he remarked.

Dr Sharma also informed the media people that recently he had sent a letter to the President of India to request her to intervene immediately and earnestly to restore peace in the tribal region. In the letter, he has appealed to the President to persuade the central government to publicly state its special responsibility towards the tribals.

Maoists aim to capture Delhi: Raman Singh

By Gaurav Sharma

Speaking at a seminar in New Delhi on Maoist threat, Chhattisgarh Chief Minister Raman Singh said the development of Chattisgarh could not be stalled by the violence and destructive activities of Maoists who are the gravest threat to the internal security of India.

Addressing the seminar organised by the Forum for Integrated National Security (FINS) in New Delhi, he denied that operation Green Hunt was being run for clearing land so that multinational companies could do their business in Bastar region of Chhattisgarh.

He said, “There is not even a single multinational company working in the region. We have not allowed any private trading of minerals in the state. Only government agencies like National Mineral Development Corporation (NMDC), Chhattisgarh Mineral Development Corporation (CMDC) and SAIL are involved in mineral exploration and mining in the state”.

Urging all political parties to come above party politics in tackling the Maoist menace, Mr Singh expressed grave concern over the surge of violence in the country.

“There should not be any confusion over tackling Maoists as their sole objective is to seize power at the centre. Today Chhattisgarh is facing the problem, tomorrow whole country will have to stand up against the Maoists” said Mr Singh.

Launching a broadside against the human rights activists, Mr Singh said these activists shed their tears only when naxals are killed whereas their sympathy vanishes when civilians and soldiers are butchered by Maoists.

Questioning the rationale of extending moral support to Maoists, he said these activists who talk about human rights “come flying to Chhattisgarh, stay at five-stars, and protest with a candle and fly back to metros”.

Prakash Singh, Former Director General of Police, Uttar Pradesh, also spoke on the occasion. He said that India needs to have multi-pronged and integrated approach to root out the Maoist problem.

He suggested that Center review its decision of deploying Central Reserve Police Force (CRPF) in the naxal-infested areas as its soldiers are not aware of guerrilla warfare.

Commenting on Home Minister P. Chidambaram’s statement that he has ‘limited mandate’ to fight Maoists, former DGP said aerial support differs from aerial attack as the former will help only in intelligence not in the strikes.

Peace is theoretically justified but the government must take stern actions against the anti-government rebels, he said.

http://www.d-sector.org/article-det.asp?id=1238&idFor=1238

Maoists aim to capture Delhi: Raman Singh

By Gaurav Sharma

Speaking at a seminar in New Delhi on Maoist threat, Chhattisgarh Chief Minister Raman Singh said the development of Chattisgarh could not be stalled by the violence and destructive activities of Maoists who are the gravest threat to the internal security of India.

Addressing the seminar organised by the Forum for Integrated National Security (FINS) in New Delhi, he denied that operation Green Hunt was being run for clearing land so that multinational companies could do their business in Bastar region of Chhattisgarh.

He said, “There is not even a single multinational company working in the region. We have not allowed any private trading of minerals in the state. Only government agencies like National Mineral Development Corporation (NMDC), Chhattisgarh Mineral Development Corporation (CMDC) and SAIL are involved in mineral exploration and mining in the state”.

Urging all political parties to come above party politics in tackling the Maoist menace, Mr Singh expressed grave concern over the surge of violence in the country.

“There should not be any confusion over tackling Maoists as their sole objective is to seize power at the centre. Today Chhattisgarh is facing the problem, tomorrow whole country will have to stand up against the Maoists” said Mr Singh.

Launching a broadside against the human rights activists, Mr Singh said these activists shed their tears only when naxals are killed whereas their sympathy vanishes when civilians and soldiers are butchered by Maoists.

Questioning the rationale of extending moral support to Maoists, he said these activists who talk about human rights “come flying to Chhattisgarh, stay at five-stars, and protest with a candle and fly back to metros”.

Prakash Singh, Former Director General of Police, Uttar Pradesh, also spoke on the occasion. He said that India needs to have multi-pronged and integrated approach to root out the Maoist problem.

He suggested that Center review its decision of deploying Central Reserve Police Force (CRPF) in the naxal-infested areas as its soldiers are not aware of guerrilla warfare.

Commenting on Home Minister P. Chidambaram’s statement that he has ‘limited mandate’ to fight Maoists, former DGP said aerial support differs from aerial attack as the former will help only in intelligence not in the strikes.

Peace is theoretically justified but the government must take stern actions against the anti-government rebels, he said.

Does soccer give GDP a kick?


By Sudhirendar Sharma
28 May 2010


People's sport football has come to symbolize political power, national pride and economic prowess. Can South Africa make expected socio-economic gains by hosting the world cup?

German supporters during 2006 Football World Cup
South Africa is most unlikely to win the World Cup but within a period of four weeks, beginning June 11, it hopes to win on the economic front - achieving an astonishing 0.5 % of its projected 3 % annual growth during that short period. Thanks to 96 hours of football, an estimated $12.4 billion will be injected into the host country's economy according to an assessment by Grant Thornton Strategic Solutions. While some 415,000 jobs will be created, over 373,000 foreign tourists are expected during the tournament.

Some economists call such claims exaggerated, saying that the costs of organising football world cup outweigh the economic benefits. Much of the newly built sports infrastructure is unlikely to be used following the event. The desire to host a global event may seem insatiable, but the funds diverted to the mega event could have been invested in socially relevant projects such as schools and hospitals. Yet, nation after nation make frantic bid to host the most popular event that seeks massive diversion of funds for infrastructure development in the first place.

Interestingly, there is little resistance to such resource misappropriation even in poor (host) countries. Simon Kuper and Stefan Szymanski, authors of Soccernomics, contend that large sports events may not yield economic profits, but it does increase people's happiness. According to them, South Africa is likely to lose money on the forthcoming World Cup but it would be happier nation this fall - as also other participating African countries that could reap empowerment, pride and happiness from the South Africa-hosted World Cup.

Germans had invested US$ 7.7 billion with a hope to score additional 1.6 per cent on the growth curve during 2006 edition of the Soccer Cup. It fell short of target though - there were 10,000 fewer jobs created; the tourism industry earned $250 million less than expected and even the brothel owners complained of less than anticipated business on account of poor clientele. Yet, the official assessment of the World Cup by the German government considered the event to be a fairytale that had changed everyday life, helping improve the country's image internationally.

Equating hard currency investment with soft emotive output may remain an enigma! However, gains from the soccer's mega madness may always remain an understatement with some businesses gaining the benefits much later. Japan & Korea, that jointly hosted the 2002 World Cup, are still realizing the return on investment made during the event. Japan pulled out of recession as its economic output rose by US$ 2.5 billion, contributing 0.6 per cent increase in GDP, whereas Korean economy gained a 2.2 per cent increase in its GDP.

With soccer turning out to be an economic ball game, the studies on its impact are emerging as a new subject in the study of political economy! Besides the economic impact, world cup soccer greatly impacts nationalism, both in positive and negative aspects, as well as the world-wide economy with sponsors and other affiliated businesses. For South Africa, staging the globe's most prestigious football tournament is intertwined with rebuilding the economy, reducing lingering social divisions and showcasing a new national identity.

The most popular sport, which had originated in England, has had its own share of politics too. The so-called 'football war' between Honduras and El Salvador, that had claimed 3,000 lives within 96 hours in 1969, was reportedly invented by European sports commentators to reflect the chaotic conditions in Latin America, In effect, the real cause of the bloodiest conflict was due primarily to the expulsion of Salvadoran farm workers from Honduras. But the 'football war' story persists in popular perception.

Whether or not such attempts were deliberate, sociologists contend that modern football has come to symbolize political power, national pride and economic prowess. If happiness is an intangible gain then the Europeans had it the most - hosting the World Cup has contributed to reduction in suicides. In similar tone, football symbolizes a faint hope of equal opportunity for the deeply-divided societies in Latin America and Africa? However, for million of deprived fans football is a sense of belonging that reflects a spirit of rebellion!

While Pele may remain a central source of identity for the Brazilian society and Maradona a 'rags to riches' dream for most Latin Americans, football has been systematically driven from the streets and slums of Brazil, Argentina, and Mexico to the elite clubs in Europe. Having gained an incredible political currency in the west, soccer has become a money-spinner of immense significance for governments, sponsors and business in Europe. It's hosting in South Africa, therefore, goes far beyond the immediate pride of hosting the event.

The football madness has come a long way since the World Cup was first hosted by Uruguay in 1930. Economists argue that there seems a method in this madness as nations hosting the World Cup stand to gain tremendously. However, how indeed this gain will get transferred to millions of fans who may not have the luxury of bread and butter remains a huge question? Conversely, however, as the stakes are raised those who might deserve the economic fallout of hosting it are often pushed to the margins. The game of football seems under seize!

Given the fact that the world-wide total sponsorship value for the World Cup has increased from a 1984 value of $2 billion to a 2006 value of over $20 billion, the event has long ceased to be a mere game of emotions, ecstasy, desperation and triumph. Instead, the desire and the ability of the nation to be the sole world-wide spotlight for promoting the tourism of that nation and its corporate sponsors hold the key. Since the existing evidence on the economic impact is developed by host country, ground reality is far in contrast to what gets reflected in the books.

But, isn't the unquestionable faith of those for whom football is 'God' being bartered away for economic gains? Are fans that experience a surge of nationalistic pride being used to make profit for the sponsors? As such, whenever a study comes out putting forth that the event shall earn a said amount for that nation, it must be clear that the gains will rarely, if ever, get shared on a level-playing field.

http://www.d-sector.org/article-det.asp?id=1255